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What Is "More Fun in the Philippines"?
"... If it is indeed more “fun” in the Philippines, the millions of Overseas Contract Workers (OFWs) who were forced to find alternative livelihoods all over the world including war torn and unstable countries like Iraq and Libya would feel even more displaced and homesick. I wonder if the advertising agency and the DOT officials even thought about the effect this new slogan might have on the OFWs’ morale?
Having fun is personal. Someone’s idea of “fun” may not be the same as another person’s idea of fun. Being stuck for two hours in Edsa on your way to Quezon City may not be someone’s idea of having fun but locals have lived with it for so long and shrug it off as “ganyan talaga dito” as they laugh it off; something tourists would find baffling. Eating the favorite delicacy called “balut”, which is a fertilized duck embryo that is boiled alive and eaten in the shell may be “fun” for some but those who have no taste for such might find it disgusting. In the same manner, forcing the issue that certain things are “fun” won’t work...." | GRP
“Tourism is a story, it’s not just “wow” or “fun”, we have to justify it. The product should sell itself. We don’t want to advertise tapos pagdating dito, wala. We have to improve the country”, said former Senator and DOT secretary, Richard Gordon.
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